Are your customers engaged? Are you connecting with customers through mobile technology? Do you have operational processes that include consumer measurement and marketing capabilities?
When it comes to brand awareness and customer loyalty, there are many variables, but one guaranteed constant — fast-casual diners want good food, great service and will leave your restaurant never to return after one negative experience because there are so many restaurant choices. And the old adage “a customer who has a bad experience tells 10 people” is still true, though now they can tell the whole world through social media. Not meeting customer expectations results in low customer satisfaction and decreased sales, but can ultimately put your business at risk.
Logically, you can simply improve your food or service, but implementing the right technology can raise customer service levels and promote personal interaction that encourages repeat business. This white paper makes the case for embracing new technology to engage customers, improve efficiency and streamline operations—without sacrificing service or even raising labor costs.